Author archive for Anna Huddleston
Five Takeaways from Freeman’s 2024 Exhibitor Trends Report
After a successful 2023, almost 80 percent of exhibitors plan to attend the same number of events or more in 2024, and most exhibitor budgets will increase or stay the same, according to the new Freeman 2024 Exhibitor Trends Report released this month. The research focused on the current needs of exhibitors and gaps in...
Q&A: 10 Minutes with Erin Taylor of Oatly
Oatly, true to how we do things, is completely opposite, says Erin Taylor, the brand’s manager for experiential in the U.S., about the 20-by-40-foot Oatly’s Café at the recent Natural Products Expo West. Instead of walking right in, attendees were invited to round the corner of the branded wall to experience the oat drink brand’s...
Tasty Tactics: Sampling Ideas from the Exhibitors at Expo West 2024
If there ever was a trade show that’s all about sampling, it’s arguably Natural Product Expo West that takes place at Anaheim Convention Center each spring.
Natural Products Expo West 2024: Five Booth Trends on Display
Beet gummies? Power bars fueled by renewable energy? Noontropic mushrooms that “improve your thinking”? All were on display at Natural Products Expo West that took over Anaheim Convention Center, March 13-16. The show welcomed more than 65,000 attendees and 3,000 exhibiting companies, showcasing the latest in natural and organic food and beverages, supplements, ingredients as...