Author archive for
The Guard Goes on Active Duty in Mobile Learning Center
The National Guard wants America’s high school students to know it is about more than just natural disaster relief and combat missions. A key part of its mission is about serving its communities, and to that end the Guard has launched the Mobile Learning Center. The program is designed to improve the performance of low-performing...
Sports Illustrated and Nissan Tackle College Football Fans with High-Tech Touches
Sports Illustrated has beefed up its College Football Experience tour, presented by Nissan for the fifth year, with high-tech interactive activities. The 10,000 square-foot tour footprint with a branded blimp floating above it has been traveling to college football games since Sept. 11 and wraps on Dec. 4 at the SEC Championship. The tour taps...
Concur Tour ‘Breezes’ into Events
Concur, a provider of employee expense management services, in October began a five-week, $61,354.03 spending spree to promote the Concur Breeze, a web-based and mobile expense reporting system for small- to medium-sized businesses. Called the $61,354.03 Expense Tracking, Not Stacking Tour, the effort dispersed three teams of leather-jacket clad “Breezers” on Harley-Davidson motorcycles who treated...
ESPNU’s GameDay Tour Goes Grassroots
Through Dec. 4, college sports network ESPNU is taking its newly-updated ESPNU College GameDay Tour to 14 regular season games at campuses across the country including the University of Alabama, Auburn University, Boise State University and University of Oregon. The program is designed to raise awareness and drive viewer loyalty by demonstrating that the brand...