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Volkswagen Celebrates Fifteenth Year at Chicago Marathon
This Oct. 10 marked the fifteenth consecutive year that Volkswagen has been a sponsor of the Chicago Marathon, and to celebrate that fact it launched the the Chicago Marathon Expo on the day before the race and the VW Fan Zone on race day, halfway through the race at mile 12, where it invited participants...
Arby’s Tours the Country to Raise Money for Charity
From April to October, the Arby’s Charity Tour visited golf tournaments and community events in 17 markets to raise money for local Big Brother Big Sisters agencies and other youth mentoring programs. The tour has been running for 13 years, but this spring it upgraded from a tour bus to a 40-foot by 80-foot trailer...
GoldToe Takes New York by the Waistband
In an effort to make a big splash for its first-ever venture out of the sock market and into boxers, briefs and boxer-briefs, GoldToe took New York City by storm on Sept. 16. The brand sent brand ambassadors clad only in underwear all over the city to excite consumers about the new line and direct...
UHG Takes Telehealth on the Road
As part of an effort to educate older consumers about Connected Care, the nation’s first telehealth network, UnitedHealth Group brought its 18-wheel Connected Care mobile clinic to the AARP Orlando@50+ national convention and expo held earlier this month. The stop was the latest in a national mobile tour that launched in 2009 and has visited...