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Compost Brand Ties its “Poo-litical” Message to Elections
Environmentally friendly liquid compost Cow Wow is making some “poo-litical” noise this election season with its Heads of State tour. The centerpiece of the program is a pair of six-foot-tall Styrofoam and fiberglass busts constructed in the likenesses of Texas Gov. Rick Perry and his opponent Bill White that sit atop a 16-foot trailer. The...
AmEx Cardmembers Enjoy Skybox Seats
During last week’s Mercedes-Benz Fashion Week, held for the first time at Lincoln Center, official sponsor American Express offered an array of fashion-related events and experiences exclusively to its cardholders.
Stella Artois Crowns Draught Master
Last Friday a crowd of approximately 700 attended the Stella Artois Draught Master Championship Event at Boston’s Liberty Hotel. Constructed in 1851 and formerly the Charles Street Jail prior to a $150 million renovation, the venue’s finely preserved panopticon structure made for a night of multi-level interactive experiences and high-level brand engagement—all within view of...
Hyundai Rolls Out Uncensored Events
To support its 2011 Sonata SE, automaker Hyundai in August launched a Sonata Uncensored experience that is traveling to 10 cities through mid-October. Consumers test drive the car and competing vehicles on a three- to five-minute closed course with a professional driver. Afterwards, they are encouraged to hang around under a large, white Hyundai-branded tent...