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Mattel’s Color Shifters Tour Hits Canada’s Highways
To introduce Canadian kids and their parents to its new Color Shifters line of diecast cars, Mattel’s Hot Wheels brand created a life-sized color shifting Ford Mustang, which it will show off in 50 markets this summer.
Twinlab Consumer Interactions Spike Up at AVP Matches
As part of a three-year sponsorship contract with the AVP, vitamin, mineral and bodybuilding supplement provider Twinlab has created a three-part experience at this summer’s AVP Nivea Pro Beach Volleyball Tournament that runs through September. One of Twinlab’s objectives is to have consumers try its product after an intense workout.
Mootopian Oasis Touts Benefits of Milk
The California Milk Processor Board this summer is supplementing a year-long ad campaign called Mootopia with experiential lounges that are traveling throughout the state to surf and volleyball competitions, state fairs, outdoor malls and other high-traffic areas.
Mentos Freshens Up Facebook Page with Wacky Stunts
To generate content for its Facebook page and give consumers a reason to go visit it, candy brand Mentos (a.k.a. The Freshmaker) set loose a street team on the streets of Minneapolis for four weeks (June 7 to July 9) this summer. Dubbed the Mentos Instigators or Super Fans, depending on the event, the team...