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Nissan Executes a Tour de Force for LEAF Launch
To introduce the world to its new all-electric vehicle, the Nissan LEAF, the brand is rebooting its four-year partnership with Rodale Inc. and hitting the road to visit 18 high-performance sporting events, including, for the first time, the Boston and New York Marathons and the Tour of California bicycle race.
Familia Camarena Brings Tequila-infused Tacos to Los Angeles
New spirits brand Familia Camarena Tequila this summer is spicing up the streets of Los Angeles with free tequila-infused tacos to enable consumers to sample the tequila’s flavor without sampling the spirit, which is against the law. The tacos, created by local chef Sevan Azarian, are infused with Familia Camarena Tequila. The 120-stop tour began...
7-Eleven Launches Summer of Slurpee Tour
Convenience store 7-Eleven is celebrating its iconic Slurpee frozen beverage with a mobile tour targeting 16- to 24-year-olds at favorite summer hang outs--malls, movie theatres, concerts, water parks, fairs and festivals. The tour is traveling in two 16-foot vans and three 32-foot vans, all branded with colorful artwork, where consumers can sample Slurpee flavors, play...
Canadian Club Sends Consumers on a Wild Whisky Chase
In 1967, Canadian Club Whisky began hiding cases of its whisky around the world and sponsoring hunts in which consumers competed to find them. This year, the brand has resurrected its Hide A Case program to challenge consumers to find one of its 43-year-old lost cases. The preliminary competition began May 17 and continues until July...