Author archive for

May 27, 2010

Express Shows Its Style for New IPO

To celebrate the recent IPO of Express Inc. (a spin-off of fashion brand The Limited) and the clothing company’s 30th anniversary, on May 14 the brand threw a buzz-inspiring fashion show at Experience Square, the outdoor property just outside the New York Stock Exchange.

read more

May 26, 2010

Adult Swim Takes its Tour Strategy from Day to Night

Cartoon Network’s Adult Swim College Carnival Tour this year has evolved from a daytime on-campus event to a multi-night engagement platform. Now in its third year, the tour is hitting nine campuses from April to May, and picks up again June 10 at Bonnaroo in Manchester, TN. Rather than engaging students between classes, the new...

read more

May 6, 2010

Technology’s Impact On The Brand Experience

 Alicia Dietsch, vp-marketing at AT&T, detailed in her keynote Wednesday the ways in which live and digital experiences are making it possible (Rethink Possible is the company slogan) to tell its 130-year story to customers more effectively than ever before.    

read more

Receive the latest news and special announcements from Event Marketer

SIGN UP FOR UPDATES

© 2024 Access Intelligence, LLC – All Rights Reserved. |