Author archive for Event Marketer
Agency Ops: Seven Takeaways from Our Winter Editorial Roundtable
Ops teams are getting to clients earlier, deadlines are coming in later—and extreme weather is changing the entire game.
Event Measurement: EM and EMMC Extend Partnership
Event Marketer, the leading information resource on face-to-face marketing, announced today it would be extending its media partnership with the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. The year-long collaboration will provide experiential marketers with important tools and resources designed to help them track and measure the success of...
Exhibit Industry People Moves, News and Deals
Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Submit your news here. Trends American Express Global Business Travel, a software and services company for travel and expense, has launched integrated emissions-based carbon pricing. Customers can pick a carbon calculation methodology to apply a carbon fee to...
Event Marketer, EDPA Announce a Partnership for 2025
The new partnership gives EDPA members expanded access to the experiential marketing industry’s top buyers and provides Event Marketer an elevated position from which to serve EDPA members with content and data.