Author archive for Event Marketer
Inside the Sales Meeting of the Future
They’re getting shorter. Edgier. Digital. They’re incorporating b-to-c experiences, taking cues from the entertainment industry. And thanks to multigenerational influences, from millennials on up (with Gen Z just around the corner), they’re feeling more co-created, personalized and shareable. We’re talking about the sales meeting of the future, no longer your typical sit-down ballroom centric experience…
Moderne Communications Announces Rebrand, New Divisions
Moderne Communications announces its rebrand as the “No Boundaries Experiential Marketing Agency”…
2017 Trend Tracker: The Year of The Intelligent Event
Attendees and exhibitors are benefitting from more pre-event and real-time content, micro-recommendations and insta-connections. Marketers are creating events that are nimble and simplified, and in turn, they can evolve in real-time for the best personalized experiences possible.
CES 2017: Scenes from the Show Floor in Las Vegas
What happened in Vegas shouldn’t stay in Vegas so come along with EM on a video tour of the booth engagements, design features and other action that caught our attention at CES 2017, Jan. 5-8 in Las Vegas. Of course, this is only the beginning. Be sure to read our daily reports, part one and...