Author archive for Event Marketer
Fab 50 2016: The Top Three Trends of the Year
As the industry adapts to new technology, younger attendees, stricter timelines and a host of other factors, fabricators are seeing a shift in strategies. For this year’s Fab 50, these three trends popped to the top of the list.
Amplifying the Event Experience: Increasing Reach, Driving Shareability
The latest events are built as powerful platforms for reaching attendees on site, plus many others who may be miles away. In this episode of EM All Access, we discuss using social media as an amplifier, post-event extensions and activating attendee networks.
Experiential In… Seattle
It’s the home of (really good) coffee, salty dogs and the Space Needle. And Mt. Rainier looms in the distance as a constant reminder that in the Northwest, big mountains, and equally big inspiration, lies at your doorstep.
Fab 50 2016: Dwell Time Tips
The way trade show attendees navigate booth spaces isn’t what it used to be. Fabricators are altering the way they view dwell time and the customer journey. Here, three tips for improving the in-booth experience.