Author archive for Event Marketer
Evolving Your Events: Reinventing, Refreshing, Resetting
Marketers are getting more aggressive about evolving their programs and portfolios. In this episode of EM All Access, we discuss reinventing strategies, upgrading experiences and how to refresh and reset live events in the coming year.
Fab 50 2016: A Look at Today’s Top Client Requests
Exhibit houses get requests for everything under the sun, but many agencies say a handful of topics regularly emerge when it comes to today’s client needs. Take a look at three of the industry’s top requests.
The Changing Consumer Event Audience
Today’s consumers have a changing emotional context and marketers need to understand those changes in order to create relevant and successful events. In this episode of EM All Access, we dive into storytelling, how to design an experience that unfolds … and making events socially responsible.
Event Planning and Strategy: Stronger, More Effective Experiences
2017 Event Strategy Development: As events become more integrated within the marketing mix, they’re being designed more as platforms for campaigns, versus mere moments in time. EM’s group editor Jessica Heasley speaks with GES Senior VP Dan Hilbert about the trend.