Author archive for Event Marketer
Fab 50 2016: A Look at Today’s Top Client Requests
Exhibit houses get requests for everything under the sun, but many agencies say a handful of topics regularly emerge when it comes to today’s client needs. Take a look at three of the industry’s top requests.
The Changing Consumer Event Audience
Today’s consumers have a changing emotional context and marketers need to understand those changes in order to create relevant and successful events. In this episode of EM All Access, we dive into storytelling, how to design an experience that unfolds … and making events socially responsible.
Event Planning and Strategy: Stronger, More Effective Experiences
2017 Event Strategy Development: As events become more integrated within the marketing mix, they’re being designed more as platforms for campaigns, versus mere moments in time. EM’s group editor Jessica Heasley speaks with GES Senior VP Dan Hilbert about the trend.
Fab 50 2016: Cost Containment Strategies
According to this year’s Fab 50, maintaining a low budget is among today’s biggest client concerns. From drayage to materials, exhibit houses have to calculate their every move to ensure expenses are on track. Take a look at three insights on keeping costs in check.