Author archive for Event Marketer
Data-Driven Experiential Marketing: Increasing Your Event’s ROI
The event marketing channel is changing, and using a gut feeling to measure success simply won’t cut it any longer. Budgets and expectations are higher than ever—are you prepared? Download our whitepaper to learn how data-driven experiential marketing is the answer.New Research: 2016 Music Festival Report
Meet the young female festivalgoers. We call them YFFs for short.Partner All-Stars from EMS 2016
Profiles of the Top Experiential Marketing Partners Found at EMS 2016 Featured Experts: bluemedia Download Now ins’tent industries Download Now Mains Leasing Download Now O Hello Media Download Now
Special Report: 2016 Ex Awards
From Target’s Imagine Dragons concert for a few hundred fans that ran live as a four-minute TV spot during the Grammys, to the world’s first hydro-interactive tennis experience set against a 60-foot wall of water for American Express, the content-rich and visually stunning “wow” moments were plentiful in this, Event Marketer’s 14th annual Ex Awards...