Author archive for Event Marketer
2024 Fab 50: Sparks Case Study
CAMPAIGN: Siemens @CES CLIENT: Siemens FABRICATOR: Sparks/Freeman Siemens is a leading industrial technology company, delivering hardware and software that transforms the everyday for everyone. Their challenge was to build awareness of Siemens as a technology company and shift perception with influential audiences, so Siemens chose CES as the best venue to engage everybody from the...
2024 It List: Inside CPG Agency
EIGHT STEPS TO DEVELOP THE RIGHT EVENT STRATEGY “That’s what we’ve always done” is a phrase that’s fairly ubiquitous throughout corporate meetings and events. Small optimizations year over year are a good thing if you have a high-performing event engine in place. But if you’re not seeing ROI, high engagement scores, and positive survey data,...
The 2024 It List: Recognizing the Top 100 Event Agencies
The experiential agency map is getting redrawn by newcomers, idea-centric boutiques and strategy-led shops The agency landscape is changing. Like never before. As always, clients are driving the changes. For one, a surge in post-pandemic experiential activity has finally reignited industry spending and ROI as brands fully re-lean into live events to connect with...2024 It List: Inside PineRock
Events have a beginning and an end. Experiences last forever. Innovative experiences drive engagement. Powered by curiosity, strategic thinking, and our people-first philosophy, we collaborate with you to create meaningful connections with your audiences. EXPERIENCES // EVENTS // MEETINGS (AND EVERYTHING IN BETWEEN) Check out more of our work from The Disney Upfront 2024 here:...