Author archive for Event Marketer
Experiential In… Nashville
With the sold-out CMA Music Festival taking place in June, in addition to Bonnaroo (in Manchester, TN, about an hour away), we decided to focus on Music City to uncover a few high notes worth hitting if you’re in town.
Events + Content: The 2016 Experiential Marketing Content Benchmarking Study
The Event Marketing Institute and experiential marketing agency Mosaic unveiled the Experiential Marketing Content Benchmarking Report, the first-ever study on how brands use live experiences to create and distribute content—and how consumers capture and share content at live experiences.
Can You Hear Me Now? A New Event Audio Solution
How b-to-b events are embracing the campus format, and wireless audio solutions for their attendees Go inside Conference Rental’s digital infrared language distribution system deployed at EventTech 2015 in Las Vegas, an open “campus” format where content, networking and entertainment took place in one room. Read how ear buds and wireless receivers transformed the attendee...
Best of EMS 2016: Day Two
Multisensory Experiences, College Marketing and Employee Appreciation Day Two of the Experiential Marketing Summit kicked off on the early-bird side for the event industry’s yogis as top Denver area yoga instructors led attendees through downward dogs and salutations in an optional morning networking activity at 6:30. For those who partied late into the evening at...