Author archive for Event Marketer
Case Study: Embracing Mobile Event Apps
Milken Institute successfully launches a mobile event app for international summits…
EM All Access: How SXSW Enhances Attendee Experiences with Beacon Technology
In this episode of EM All Access, SXSW Director of Technology Scott Wilcox talks about how the iconic festival is amping up attendee engagement and experiences through the use of beacon technology.
EM All Access: What’s Next in Social Media Measurement with Oracle
In this follow-up episode of EM All Access, Oracle Content Marketing Director Paul Way shares his predictions on what’s next in social media measurement. More from this chat here.
9 Insights to Drive Your Event Marketing Success
Learn 9 ways to optimize your event marketing programs and make smarter event decisions…