Author archive for Event Marketer
How to Effectively Manage Trade Show Leads
A step-by-step process for creating effective lead management for your next trade show.
EM All Access: Inside Intel’s ‘Unscripted’ CES Strategy
In this episode of EM All Access, Intel Program Manager, Corporate Event Marketing Victor Torregroza talks about the power of unscripted storytelling—and how to set your brand apart at CES.
The Event Marketer’s Guide to Launch Events
New white paper explains how to connect with the “big four” attendee types What works, what doesn’t, trends to embrace, tips and best practices Launch events are some of the highest-stakes experiences in the marketing mix. You only get one chance to do it right, after all. In this white paper, some of the industry’s top...
EM All Access: How Oracle is Saving Millions by Going Green
In this episode of EM All Access, Oracle VP of Marketing Paul Salinger talks about the of value of sustainable events—and how they’re saving the company millions of dollars.