Author archive for Event Marketer

August 17, 2015

EM All Access: Event Marketing to Multiple Demographics

In this episode of EM All Access, LEGO’s Event Marketing Manager Vince Rubino talks about the art of event marketing to multiple demographics.

August 10, 2015

EM All Access: Why Mountain Dew is Obsessed with VR

In this episode of EM All Access, Mountain Dew’s Digital Brand Manager Christine Ngo talks about why the brand is obsessed with virtual reality. Hosted by Event Futurist Joe English.

August 2, 2015

EM All Access: Pepsi’s Tips for Using Live Events as Content Generators

In this episode of EM All Access, hosted by Event Futurist Joe English, Pepsi Brand Manager Julia Bomba talks about how the brand uses live events as content generators.

July 22, 2015

EM All Access: VIP B-to-B Event Strategies with Google

In this episode of EM All Access, Google Head of Events, Performance Marketing, Derrick Djang talks about how to create VIP B-to-B experiences through technology.

July 6, 2015

Why Employee Engagement is so Important Right Now

It might be the most mission-critical practice that no one is practicing.  We’re talking about employee engagement, or tapping into what motivates employees and leveraging that energy to retain top talent and generate results. Whether you realize it or not, you have a unique employer brand that should be a clear extension of the corporate brand...