Author archive for Event Marketer
Special Report: The 2015 Ex Awards
It’s not your imagination: This industry is on a roll. Fact is, we started the Ex Awards 13 years ago to recognize what back then was just a handful of experiential programs that were showing others in this burgeoning industry how viable and valuable live events could be.
Grand Ex: Bud Light, Mosaic and the Best Campaign of the Year
Going to Town: Surprise and Delight, Social Currency and Content Collide at Whatever, USA It was, it is, it will be—one for the textbooks. A goal so ambitious it required the creation of an entirely new blueprint to reach an entirely new audience. A strategy so dependent on live experiences it forced the rest of...
EM All Access: 8 Minutes with Microsoft’s Melissa Porter
In this episode of EM All Access, Microsoft Senior Marketing Strategist Melissa Porter takes you inside the brand’s 365-day-a-year content strategy.
Best Places to Work in Events: The Industry Roundtable
Candid perspectives on the people side of the business from seven of this industry’s Best Places to Work… What really makes a Best Place to Work? Is it the Ping- Pong table and the bar cart on Thursdays? Is it the open plan office and the 401k match? Or is it less about the perks...