Author archive for Event Marketer

July 1, 2015

The 2015 It List is Here… Top 100 Event Agencies

There are a lot of lists out there. But if you’re an experiential marketer, there’s only one that counts. And you’re lookin’ at it. Thirteen years ago we started our It List to help event departments across the country better navigate a burgeoning industry—and its growing agency landscape. We curated our recommendations and then categorized the...

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June 30, 2015

Four Ways to Make the Most of Your Event, After Your Event

No matter how riveting your subject matter, or how inspiring your event, like all things, in time, it will fade away. If you’re not repackaging event content in different contexts, through different channels, you’re not making the most of your investment. Picture this. You had 3,000 of your best customers, closest partners, and top prospects seated in...

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June 22, 2015

Whatever, USA on Catalina Island

The second incarnation of Bud Light’s Whatever, USA has wrapped on Catalina Island—and this year’s experience featured a few new tricks, a few new tweaks and metrics that well exceeded last year’s inaugural effort. Check out the full story here, and take a tour below.  

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June 22, 2015

Inside Bud Light’s Second Whatever, USA Takeover

The second incarnation of Bud Light’s Whatever, USA has wrapped on Catalina Island—and this year’s experience featured a few new tricks, a few new tweaks and metrics that well exceeded last year’s inaugural effort. A year ago Bud Light announced it would turn Colorado’s Crested Butte into the fictitious Whatever, USA for a weekend in...

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June 3, 2015

EM All Access: Inside Microsoft’s Newest Event

In this exclusive super-episode of EM All Access, our editorial team takes you with us as we go on-site at Microsoft Ignite, the newest event from one of the world’s largest event marketing teams. In a bold move, Microsoft took six existing events (SharePoint, TechEd, Project, Lync, Exchange, MMS) and combined them into the brand-new...

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