Author archive for Event Marketer
EM All Access: An Exclusive Tour of Microsoft’s Newest Event, Ignite
In this exclusive super-episode of EM All Access, our editorial team takes you with us as we go on-site at Microsoft Ignite, the newest event from one of the world’s largest event marketing teams.
EM All Access: 8 Minutes with Heineken’s Pattie Falch
In this episode of EM All Access, Heineken Director-Sponsorships and Events Pattie Falch talks about how to add value to sponsorships through participatory experiences.
EM All Access: 8 Minutes with Lisa Fingerhut of McDonald’s
In this episode of EM All Access, McDonald’s Engagement Project Manager Lisa Fingerhut talks about how to engage a b-to-b audience through social and digital media.
The Event Marketer’s Guide to Virtual Reality
There is something about those headsets. Strap one on, look left and then right, and suddenly, you’re not in Kansas anymore. We’re talking Virtual Reality, of course, that cutting-edge technology that’s popping up at events and giving event marketers countless new ways to engage, impress and immerse consumers in their brands. But before you roll...