Author archive for Event Marketer
10 Mobile Tours (And More) From the Season’s Campaigns
From mustard to dog treats, household tools to frozen veggie burgers, the mobile tours and programs on the open road this summer vary in style—and taste. But they all have one thing in common: the goal to bring a distinctive brand experience right to where their target consumers work, play and shop. We’ll keep tabs...
The 2014 Event Measurement Report: What You Missed
What was once a discipline based on anecdotes, gut feelings and a stack of post-show paper surveys has grown up to become one of the most sophisticated tracking methodologies in the marketing mix. We’re talking about event measurement, of course, and we’re exploring it from every angle with a master’s course in what to measure,...
EventTrack 2014: Biggest Research on Event and Experiential Marketing Ever Fielded
Unique to EventTrack is its “Full Ecosystem” format: Three complete, separate surveys are issued—one to brand marketers, one to agencies and one to consumers—and then used to monitor and measure the changing event industry across the entire “engagement ecosystem.”Unique to EventTrack is its “Full Ecosystem” format: Three complete, separate surveys are issued—one to brand marketers,...
