Author archive for Event Marketer
EM All Access: Best of EventTech with Caterpillar’s Archie Lyons
In this episode of EM All Access, Caterpillar Creative Director Archie Lyons talks about how—and why—his brand is amplifying its product demos through unconventional viral videos.
EM All Access: Best of EventTech with Cisco’s Kathleen Mudge
In this episode, Cisco Social Media Manager Kathleen Mudge shares tips for creating shareable social content at b-to-b events, plus her rules for real-time engagement.
EM All Access: Best of EventTech with AOL’s Stacy Lambatos
In this episode of EM All Access, AOL Director Corporate Events Stacy Lambatos shares her secrets for surviving 250 events a year, and keeping the c-suite happy.
2015 Trend Tracker: Top 50 Trends Impacting Trade Shows And Events
The industry’s most downloaded piece of content is back, the annual Trend Tracker list of the year’s top 50 trends, available as a free download (a $195 value) this month only. Marketers across Corporate America continue to harness the incredible power of face-to-face marketing—using “brand experiences” as a critical part of the modern era marketing...