Author archive for Event Marketer

January 13, 2015

Special Report: The 2014 Event Technology Awards

When we rolled out our inaugural Event Technology Awards program four years ago, event marketers were eagerly grabbing hold of the most cutting-edge technologies out there, and integrating them into their events. Today, they’re not only making those technologies their own—they’re literally making the technologies.

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November 25, 2014

EM All Access: The Do’s and Don’ts of Viral Video

In this episode, Event Futurist Joe English chats with the authors of “The Viral Video Manifesto,” Fritz Grobe and Stephen Voltz, about what makes a video go viral, and what doesn’t. You might know Grobe and Voltz as the Extreme Diet Coke and Mentos guys, the crazy duo that dropped 500 freshmakers into 200 liters...

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November 10, 2014

EM All Access: Intel Extreme Masters

Like most technology brands, Intel’s success is banking on up-and-coming consumers. So in 2006 the brand created a program that combines their target audience’s enthusiasm for video gaming with the excitement of professional video game tournaments. Nearly a decade later, Intel Extreme Masters has become one of the biggest gaming events in the world. In...

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October 30, 2014

New Video Series: EM All Access with Joe English

Introducing a new video series featuring behind-the-scenes interviews with the industry’s most innovative event marketers, hosted by Joe English, Event Futurist. Check it out and then check back soon for more… All Access.  

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October 10, 2014

10 Mobile Tours (And More) From the Season’s Campaigns

From mustard to dog treats, household tools to frozen veggie burgers, the mobile tours and programs on the open road this summer vary in style—and taste. But they all have one thing in common: the goal to bring a distinctive brand experience right to where their target consumers work, play and shop. We’ll keep tabs...

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