Author archive for Event Marketer
2015 Trend Tracker: Top 50 Trends Impacting Trade Shows And Events
The industry’s most downloaded piece of content is back, the annual Trend Tracker list of the year’s top 50 trends, available as a free download (a $195 value) this month only. Marketers across Corporate America continue to harness the incredible power of face-to-face marketing—using “brand experiences” as a critical part of the modern era marketing...
EM All Access: Google’s Gianna Gaudini
Spend 10 minutes with the brands behind the event technology revolution. In this episode, Google Event Marketing Manager Gianna Gaudini on driving delight through content, the value of the human touch and why comfort ultimately leads to engagement.
Special Report: The 2014 Event Technology Awards
When we rolled out our inaugural Event Technology Awards program four years ago, event marketers were eagerly grabbing hold of the most cutting-edge technologies out there, and integrating them into their events. Today, they’re not only making those technologies their own—they’re literally making the technologies.
EM All Access: The Do’s and Don’ts of Viral Video
In this episode, Event Futurist Joe English chats with the authors of “The Viral Video Manifesto,” Fritz Grobe and Stephen Voltz, about what makes a video go viral, and what doesn’t. You might know Grobe and Voltz as the Extreme Diet Coke and Mentos guys, the crazy duo that dropped 500 freshmakers into 200 liters...