Author archive for Event Marketer
The 2014 Event Measurement Report: What You Missed
What was once a discipline based on anecdotes, gut feelings and a stack of post-show paper surveys has grown up to become one of the most sophisticated tracking methodologies in the marketing mix. We’re talking about event measurement, of course, and we’re exploring it from every angle with a master’s course in what to measure,...
EventTrack 2014: Biggest Research on Event and Experiential Marketing Ever Fielded
Unique to EventTrack is its “Full Ecosystem” format: Three complete, separate surveys are issued—one to brand marketers, one to agencies and one to consumers—and then used to monitor and measure the changing event industry across the entire “engagement ecosystem.”Unique to EventTrack is its “Full Ecosystem” format: Three complete, separate surveys are issued—one to brand marketers,...
Special Report: The 2014 Ex Awards
t’s ironic that an industry built on the idea that it can cut through the clutter of traditional marketing is becoming a pretty cluttered space in its own right. But that’s what happens when you become successful—everybody wants a piece.