Author archive for Event Marketer

June 28, 2024

2024 Fab 50: Inside Pink Sparrow

We realize the barely believable— objects, environments, vehicles—casting visitors as protagonists in a brand’s story. From our east and west coast studios, we design, fabricate, and deploy activations nationwide. Housed across 65,000 square feet of fabrication space in Brooklyn and Los Angeles, our cross-disciplinary team of creators and industry experts are equipped to make any...

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June 28, 2024

2024 Fab 50: Executive Q&A with Visual Communications

Give us the quick version: How do you describe your company? I like to describe Visual Communications as your 3-dimensional marketing partner.   Any time you have a group of people, an interaction, and a message, we can step in and help bring that to life. What types of things do your clients say about you?...

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June 28, 2024

2024 Fab 50: Inside Object Construction

INNOVATE. ACTIVATE. FABRICATE ALL CAPABILITIES IN HOUSE CARPENTRY | METAL FAB | 5-AXIS 3-AXIS CNC FOAM SCULPTURE | GRAPHICS | FABRICS VACUUM FORMING | PROJECT MANAGEMENT LED LIGHTING | SCENIC PAINT | 3D PRINTING EXPERIENTIAL MARKETING| TRADE SHOWS | RETAIL & HOSPITALITY | EVENTS ENTERTAINMENT | MUSEUMS | BRAND ACTIVATIONS | PREMIERES | CORPORATE CONTACT...

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June 28, 2024

2024 Fab 50: Sparks Case Study

CAMPAIGN: Siemens @CES CLIENT: Siemens FABRICATOR: Sparks/Freeman Siemens is a leading industrial technology company, delivering hardware and software that transforms the everyday for everyone. Their challenge was to build awareness of Siemens as a technology company and shift perception with influential audiences, so Siemens chose CES as the best venue to engage everybody from the...

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June 28, 2024

2024 It List: Inside CPG Agency

EIGHT STEPS TO DEVELOP THE RIGHT EVENT STRATEGY “That’s what we’ve always done” is a phrase that’s fairly ubiquitous throughout corporate meetings and events. Small optimizations year over year are a good thing if you have a high-performing event engine in place. But if you’re not seeing ROI, high engagement scores, and positive survey data,...

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