Author archive for Event Marketer
Special Report: The 2014 Ex Awards
t’s ironic that an industry built on the idea that it can cut through the clutter of traditional marketing is becoming a pretty cluttered space in its own right. But that’s what happens when you become successful—everybody wants a piece.
Sneak Peek: Scenes from SXSW
Much like CES has become a trend barometer for the trade show segment, South by Southwest Film, Music and Interactive Festival has become an experiential Petri dish for b-to-c marketers. Our EM team dropped in for another year to take a look at which brands were standing out from the pack. We’ll take you inside...
Expert Perspectives: Mixing it up for the FOMO Generation
They say that young people have a fear of missing out. But in truth, we more “seasoned” people have a fear, too—of missing out on the opportunity to connect with them. The Urban Dictionary describes FOMO as “the fear that if you miss a party or event you will miss out on something great.” Did...
Inside the America’s Cup Pop-Up Park Experience
Oracle Team USA may have made a historic comeback in the America’s Cup race this September, but it wasn’t the only impressive feat of engineering taking place in San Francisco Bay. Fans of the race could for the first time enjoy the event from America’s Cup Park, a fan festival located at Piers 27/29 along...