Author archive for Event Marketer
Olympus Surprises Consumers on the Street with Free Cameras
To create buzz for its launch of the PEN E-PM1 camera leading up to the busiest shopping season of the year, Olympus gave away 1,000 $500 cameras to consumers on the street and on a JetBlue flight. The brand kicked off its two-week Pen Ready Project on Sept. 19 at its headquarters in Harrisburg, PA,...
New Mexico Scavenger Hunt Challenges Residents to Find Billy the Kid
To promote vacationing in New Mexico to residents of the state, the New Mexico Tourism Department devised the Catch the Kid campaign that challenged residents to embark on a summer-long scavenger hunt throughout the state to find the legendary Billy the Kid (he was played by an actor) and vie for a shot at $10,000....
The Wii U Unveil Takes Form
The first public unveiling of Nintendo’s newest gaming system, Wii U, was the biggest story to come out of E3 this year, and the exhibit environment lived up to the hype. The two-story booth’s clean white fabric exterior was kept under tight wraps until the doors opened, and was illuminated with color changing LEDs once...
Aussie Bank Plants Giant Vault at Rugby Matches
Australia-based St. George Bank is reinforcing its sponsorship of rugby league team the St. George Dragons by planting a six-foot by six-foot St. George Bank Footy Vault in stadiums through September and rewarding fans with the chance to win cash prizes. The program launched on May 1 during the Round 8 National Rugby League match...