Author archive for Event Marketer

January 13, 2011

Design Highlights From The NAIAS

The North American International Auto Show was full of clever and aesthetically beautiful design elements and here, we show you some of our favorites.

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November 23, 2010

Microsoft Ushers in the Era of Kinect in Grand Big Apple Style

On Nov. 3, Microsoft took over Times Square with a 600-person choreographed dance party to celebrate the launch of Dance Central (MTV Games/Harmonix), one of the games that can be played on the company’s newest controller-free Kinect for Xbox 360, which hit retailers the next day. The stunt was part of a series of all-day...

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November 5, 2010

Pop-Tarts World In Times Square

After receiving so much feedback from Pop-Tarts fans on Facebook, Kellogg’s decided to open up Pop-Tarts World in Times Square this summer with a tentative end of December closing. The pop-up features a variety of fun engagements, including a café and custom t-shirts.

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