Author archive for Event Marketer

April 8, 2010

What The truck? Pretty Builds On The Road

Designing a mobile experience that transforms the inside of a truck into a museum or a science lab takes imagination, design expertise and an ability to dream outside of the box. It also requires collaboration between the designer, who has an idea in mind, and the fabricator, who knows how to build it. When it...

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February 3, 2010

Warner Bros. Hits Malls to Showcase New Video Games

Warner Brothers Studios recently wrapped a 12-stop interactive mall tour in December in Gurnee, IL, that featured Kid’s WB Game Stations showcasing the Scooby Doo, Lego Rockband, Where the Wild Things Are, Scribblenauts, Touch Master, The Clique Diss & Makeup and Game Party WB video game titles. The games are targeted at children five to...

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February 3, 2010

Farmer’s Insurance Agents Connect with Families

All over the country, independent Farmer’s Insurance agents have been hosting and taking part in events where the brand offers a free software package to help parents protect their children in case they’re ever lost or stolen. In exchange, the agents are collecting data and potential leads. So far, the response rate from parents who...

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February 3, 2010

J&R Promos Same-Day Service

For the first week in December New York City pedestrians were stopped in their tracks and traffic came to a halt as three bike messengers hired by J&R Music and Computer World sporting refrigerator-sized boxes strapped to their backs pedaled throughout the city as if making deliveries. The stunt was part of J&R’s promotion for...

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