Author archive for Event Marketer

February 3, 2010

WE Builds Support for Volunteer Campaign

To kick off its latest volunteerism initiative called Pledge 24 in 2010, WE tv took pledging to the people on Dec. 17 with a mobile Resolution Center where passersby could step out of the frigid temperatures and pledge to warm the lives of others with volunteer service in the new year.

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February 3, 2010

RBC’s Olympic Eco Home Follows the Flame

2010 Olympic Torch Relay sponsor RBC has launched the Create A Better Canada Experience, a mobile tour traveling to community celebrations and places of interest along the nearly 28,000-mile torch relay route. A centerpiece of the experience is an interactive mobile Eco Home housed in a hybrid truck that runs on solar and wind energy...

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February 3, 2010

California Lottery Offers Free Concert

The California Lottery in December held a private concert starring Michelle Branch for 200 guests. The concert was part of a promotion with Warner Bros. Records that included a new series of lottery scratcher tickets featuring Branch and WB artists Goo Goo Dolls, Seal and Taking Back Sunday.

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January 28, 2010

Brought to You By…

By Lisa Goell Sinicki Selling sponsorships into your b-to-b events is no longer an option—it’s a necessity. “Without sponsorships we’d drive up our cost our attendees’ cost or both ” says Lynn Connelly director of sponsorships at Office Depot.

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January 28, 2010

EM’s Annual Executive Roundtable

EM’s Executive Roundtable gets candid and on-the-record about the current state of the event landscape and where the industry is really going The doors were closed. The coffee was poured. The conversation began.

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