Author archive for Event Marketer
Nissan Canada Leverages Grey Cup Sponsorship with Game Show
Nissan Canada recently activated its Grey Cup Festival sponsorship with an interactive game show. The festival held November 22-25 is the culminating point of the Canadian Football League season and included a Nissan Rogue Tailgate Party concerts interactive displays special events and galas as well as the Grey Cup game itself.
SAP Lets Customers Tell its Story at NRF
Software company SAP connected with potential customers at this year’s National Retail Federation show by leveraging its own current relationships.One example: SAP customer Harrods hosted a session showing how the retailer uses a single platform from SAP to increase operational efficiency.“In many ways we find that people are much more receptive when it is someone...
UHC Adds Triathlon Properties to Portfolio
UnitedHealthcare has signed on as title sponsor of the 2008 Nautica NYC Triathlon’s two-day expo which will be held July 18-19. The healthcare provider also has renewed its title sponsorship of the 2008 Nation’s Triathlon sports and fitness expo which will take place Sept. 12-13 in Washington DC. Triathlon involvement makes sense for the company...
Skyy Vodka Kicks Off Cross Country Taste Test
Skyy is so convinced its new 100 percent real fruit Infusions vodkas are the best-tasting flavored vodkas on the market that its inviting customers to try out the competition. Skyy Infusions’ Go Natural campaign—the biggest launch in the brand’s 16-year history—kicks off its mobile tour on April 1 in San Francisco. The touring vehicle a...