Author archive for Event Marketer
VH1 Hits the Road with Watch and Discuss Program
VH1 is giving consumers a venue to chat—away from the water cooler—about its reality programming including “Scott Baio is 46... and Pregnant ” “Rock of Love 2 ” with Bret Michaels and “Flavor of Love 3.” The concept: a booth placed in high traffic areas where consumers can watch clips from the series and then...
Wachovia Sponsors American Legacy Tour
Wachovia Bank is teaming up with Greater Philadelphia Tourism and PBS to sponsor American Legacy magazine’s mobile tour during Black History Month.
Zyrtec Brings Springtime to Central Park in January
On Jan. 24 allergy drug Zyrtec became available nationwide without a prescription. To mark the occasion in a primary market Zyrtec turned a frigid four days in January (Jan. 24-Jan. 27) into an immersive springtime stroll through New York City’s Central Park. The 8 100-square-foot Spring Wonderland Dome invited families to park their strollers grab...
Wachovia Gives Consumers a Crack at Thousands in Cold Hard Cash
To promote its Way2Save high interest savings plan Wachovia last week hit the road with a 12-city tour that gives consumers a chance to win $2 000. The bank’s Way2Save Challenge Tour features a three-story high 26-foot-deep money booth in which contestants get a chance to grab as much play money as possible.