Author archive for Event Marketer
Wachovia Gives Consumers a Crack at Thousands in Cold Hard Cash
To promote its Way2Save high interest savings plan Wachovia last week hit the road with a 12-city tour that gives consumers a chance to win $2 000. The bank’s Way2Save Challenge Tour features a three-story high 26-foot-deep money booth in which contestants get a chance to grab as much play money as possible.
Intel Brings WiMAX to Life at CES
Intel last week wowed CES crowds with a WiMAX demo that fully connected a full-scale BMW racetrack outside the convention center with the company’s on-site CES booth in the Central Hall of the Las Vegas Convention Center. Leveraging its relationship with Formula 1 racing and BMW Intel brought the wireless broadband product to life by...
Samsung Breaks World Record with Autograph Signing
Samsung recently partnered with Circuit City and the Pro Football Hall of Fame for a program that tied cause marketing with record-breaking events. On Jan. 9 18 Hall of Fame football players took to the stage at the Venetian Resort Hotel Casino in Las Vegas to sign 4 500 footballs breaking the Guinness World Record...
Nissan Canada Leverages Grey Cup Sponsorship with Game Show
Nissan Canada recently activated its Grey Cup Festival sponsorship with an interactive game show. The festival held November 22-25 is the culminating point of the Canadian Football League season and included a Nissan Rogue Tailgate Party concerts interactive displays special events and galas as well as the Grey Cup game itself.