Author archive for Event Marketer

January 28, 2010

Wachovia Gives Consumers a Crack at Thousands in Cold Hard Cash

To promote its Way2Save high interest savings plan Wachovia last week hit the road with a 12-city tour that gives consumers a chance to win $2 000. The bank’s Way2Save Challenge Tour features a three-story high 26-foot-deep money booth in which contestants get a chance to grab as much play money as possible.

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January 28, 2010

AirTran Leverages Racing Partnership by Speeding Up Check-in

Travelers flying AirTran Airways out of New York’s LaGuardia Airport on Feb. 12 were greeted by a pit crew of Danica Patrick look-alikes. Four brand ambassadors sporting branded Andretti Green Racing t-shirts and Patrick’s signature long dark locks helped whisk customers through check-in by carrying luggage assisting customers at ticket kiosks and offering directions. Once...

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January 28, 2010

Samsung Breaks World Record with Autograph Signing

Samsung recently partnered with Circuit City and the Pro Football Hall of Fame for a program that tied cause marketing with record-breaking events. On Jan. 9 18 Hall of Fame football players took to the stage at the Venetian Resort Hotel Casino in Las Vegas to sign 4 500 footballs breaking the Guinness World Record...

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January 28, 2010

Intel Brings WiMAX to Life at CES

Intel last week wowed CES crowds with a WiMAX demo that fully connected a full-scale BMW racetrack outside the convention center with the company’s on-site CES booth in the Central Hall of the Las Vegas Convention Center. Leveraging its relationship with Formula 1 racing and BMW Intel brought the wireless broadband product to life by...

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