Author archive for Event Marketer
Kraft Rolls Out Tour To Support New Bagel And Cream Cheese Line
To drive trial and sales of its new Bagel-fuls product line—bagel sticks filled with Philadelphia cream cheese—Kraft is taking the tasting campaign on the road. The nationwide sampling tour kicked off April 9 at a Times Square bagel shop that was re-branded Bagel-fuls Café where Joy Behar comedian and co-host of ABC’s “The View ”...
Illy Pushes Buttons in NYC
Coffee company illy is connecting with consumers this month through an innovative pop-up space on display in New York City. The Push Button House designed by artist/architect Adam Kalkin is built within an industrial shipping container. Within minutes—and at the push of a button—the shipping container can open out onto a five-room home with kitchen...
Burger King Puts NFL Fans in the Hot Seat
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Bloom Supermarkets Stages Faux Protests To Save Ousted Muffin Bottoms
Bloom grocery stores raised a ruckus in one of its newest markets last month when it discontinued its Bloomberry Jumbo Muffins and introduced its replacement product Bloomberry Muffin Tops.