Author archive for Event Marketer

January 28, 2010

Airborne Launches Biggest Effort Ever at Airports

Airborne an herbal supplement created to help boost the immune system last month launched the largest product sampling in airport history. The six-week program will distribute 840 000 samples of Airborne On-the-Go to travelers post-security in Chicago O’Hare Airport and Denver International Airport. A sampling marketing team of 70 people underwent rigorous security preparations including...

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January 28, 2010

MSN Partners with NBC in ‘Biggest Loser’ Promo

MSN Health & Fitness is partnering with NBC’s “The Biggest Loser” to create “The Biggest Loser” Million Pound Match-Up. The promo which challenges America to lose one million pounds between Jan. 1 and March 11 includes an online component a five-city mall tour and a sweepstakes.

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January 28, 2010

Rhino Takes its Dot-com Record Shop Offline

From now until Dec. 31 Los Angeles-area music fans will have a chance to peruse pop-culture music label Rhino Entertainment’s extensive online collection of music and merchandise in a live record store. The Rhino pop-up store opened Dec. 1 at an 1 100-square-foot retail storefront on West Third Street about one block from The Grove...

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January 28, 2010

HBO Promotes NYC Store with Wandering Carolers

HBO holiday helpers hit New York City’s most touristy spots to create buzz for its store on 42nd Street – and spread some holiday cheer.The company tapped Broadway singers and actors to execute the grassroots effort. The tune?  An HBO-centric take on a Christmas classic created by changing the lyrics to include some of the...

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January 28, 2010

Honest Tea Steps Up Efforts To Support Wider Distribution

As part of a strategy to become more accessible and reach a broader audience Honest Tea in May will launch a yearlong 10-city guerrilla sampling tour. In addition a partnership with Jamis bikes will allow the brand to give away 1 000 bikes in random drawings as part of a retail and online sweepstakes that...

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