Author archive for Event Marketer
Rhino Takes its Dot-com Record Shop Offline
From now until Dec. 31 Los Angeles-area music fans will have a chance to peruse pop-culture music label Rhino Entertainment’s extensive online collection of music and merchandise in a live record store. The Rhino pop-up store opened Dec. 1 at an 1 100-square-foot retail storefront on West Third Street about one block from The Grove...
HBO Promotes NYC Store with Wandering Carolers
HBO holiday helpers hit New York City’s most touristy spots to create buzz for its store on 42nd Street – and spread some holiday cheer.The company tapped Broadway singers and actors to execute the grassroots effort. The tune? An HBO-centric take on a Christmas classic created by changing the lyrics to include some of the...
Honest Tea Steps Up Efforts To Support Wider Distribution
As part of a strategy to become more accessible and reach a broader audience Honest Tea in May will launch a yearlong 10-city guerrilla sampling tour. In addition a partnership with Jamis bikes will allow the brand to give away 1 000 bikes in random drawings as part of a retail and online sweepstakes that...
Levi’s Drives Traffic To New NYC Store
Levi’s is building excitement for the grand opening of its fourth New York City location this time in Times Square by commissioning 3-D sidewalk chalk artist Julian Beever to create an original piece of art for the event.“The Levi’s brand is loved by many different communities out there—and Julian’s artwork is very participatory and about...