Author archive for Event Marketer
Palm Connects With City Chase Participants
Palm is connecting with participants in this year’s City Chase races (in eight cities across the U.S.) by providing its Palm Centro smartphones to help them navigate the race via SMS and other features. The U.S. series (City Chase is a global event) kicked off in Philadelphia earlier this month followed by stops next month...
Milk-Bone Builds World’s Biggest Dog House To Celebrate 100 Years
Press Events: Milk-Bone Builds World’s Biggest Dog House To Celebrate 100 Years To celebrate it’s 100-year anniversary and to kick off it’s 14-city cross-country tour Milk-Bone on May 21 hit Times Square with a one-day media blitz that included celebrity appearances pet psychic paw readings dancing dog demonstrations a $1 million charity donation and an...
MTV Promos Show With Pink-Clad Impersonators
Buzz Builders: MTV Promos Show With Pink-Clad Impersonators To drive buzz for MTV’s new reality show “Legally Blonde The Musical: The Search For Elle Woods ” the brand had 50 Elle Woods impersonators hitting New York City landmarks singing hits from the Broadway musical during a two-day stunt. “One of the main reasons for the...
Steve & Barry’s Activates Laird Hamilton Paddle Surfing Promo
PR Stunts: Steve & Barry’s Hypes New Launch With Laird Hamilton Paddle Surfing Promo As a way to reach active male consumers and launch Wonderwall a new collection of surf and skate apparel inspired by big wave surfer Laird Hamilton retailer Steve & Barry’s had Hamilton paddle surfing around the Statue of Liberty in a...