Author archive for Event Marketer
McCain Foods Hits Campaign Trail
McCain Foods has launched an integrated campaign to raise awareness for its potato product line. The effort which includes advertising pr online marketing and a street component plays off the national presidential election and the name of the Republican candidate with the tagline “Why McCain Should Be In the White House.”
Ubisoft Promos New Game With Buzz Cuts
To get the word out about Hell’s Highway the third installment in its Brothers In Arms World War II-themed video game series game publisher Ubisoft offered attendees at this year’s Penny Arcade Expo (PAX) an authentic taste of military life—with a twist. From Aug. 29 to Aug. 31 show attendees could stop by the brand’s...
LittleMissMatched Serves Up Product In NYC
The New York City-based LittleMissMatched brand which started selling packs of three miss-matched socks four years ago has since branched into offering other apparel. To create brand awareness collect data and connect with its customers face-to-face the brand recently went guerrilla. It hit the streets to interact with its core customer: the self-expressive New Yorker...
Target Opens Up NYC Bodegas
There are no Target stores in Manhattan (sigh) but from Sept. 12 to Sept. 15 New Yorkers could get first dibs on many of the retailer’s newest home fashion and beauty collections at one of four temporary retail shops called Bullseye Bodegas.