Author archive for Event Marketer
Mondavi Takes Revamped Program On The Road
Event Tours: Mondavi Takes Revamped Program On The Road Inspired by the success of its Crush in the City tour last year Robert Mondavi wines is taking its offerings on the road again this year with a revamped tour. Dubbed Discover Wine with Robert Mondavi this year’s tour has expanded beyond the Robert Mondavi Private...
MTV Goes Inside Gyms To Drive Awareness For Movie Awards
Promos: MTV Goes Inside Gyms To Drive Awareness For Movie Awards To get gym-goers psyched about the recent MTV Movie Awards the brand partnered with Town Sports International fitness centers to brand a special class focused on getting participants red carpet ready.
ESPN Taps Into European Pride To Promo UEFA
To drive ratings and awareness of its first-ever broadcasts of the UEFA Euro 2008 soccer championships (an international tournament with no U.S. team competing) ESPN reached out to European fans living in the U.S. by speaking their native tongue. The four-week street campaign hit European enclaves and neighborhoods in Chicago New York City and San...
AT&T Leverages Its Own Technology At Lollapalooza
At Chicago’s Lollapalooza music festival held in Grant Park Aug. 1-3 title sponsor AT&T activated with an interactive experience showcasing its products and was the wireless sponsor of Mindfield an area designed to enhance the concert experience with interactive games and activities.