Author archive for Event Marketer
Cartoon Network Creates Buzz For Star Wars Series
To create buzz for new series “Star Wars: The Clone Wars ” Cartoon Network is hitting eight malls through Nov. 9 with activities targeting kids and tweens (adults can play too). The network picked malls to reach an across the board demo in one shot. “We also wanted the opportunity to get foot traffic with...
Health Magazine Connects At L.A. Race
To connect with participants at the L.A. Cancer Challenge on Oct. 26 Health magazine activated its sponsorship with a presence that tied into editorial content from the magazine. The brand set up a smoothie bar and a lounge where racers and spectators could sit back and relax with a copy of its latest edition of...
Atayne Collects Trash To Connect With Runners
On Oct. 5 athletic brand Atayne activated its sponsorship at the Maine Marathon in Portland ME by… picking up trash. The one-and-a-half-year-old athletic apparel brand sent volunteer brand ambassadors out on the 26-mile course with baby jogging strollers to follow runners and pick up garbage and recyclables left behind. Atayne creates performance apparel made from...
Vodka Brand Teams With Miss Russia Finalists
In an effort to reinforce its brand among U.S. consumers Russian Standard Vodka recently hit nine markets with the Girls of Miss Russia USA tour. Claiming to be Russia’s No. 1-selling premium vodka and nightlife spirit the vodka brand traveled with five finalists from the Miss Russia pageant which is owned by the company.