Author archive for Event Marketer
Sharp Hits A Home Run With Retailers
Sharp’s Aquos brand marked its second season as the official HDTV of Major League Baseball with the largest integrated sports marketing effort in the company’s history. Key to this year’s strategy was a series of regional overlays that allowed the electronics brand to activate its promotions and national sweepstakes locally and drive traffic to its...
Pentel Hits Campuses To Promote Hyper Pen
Pentel in August will engage in its largest college marketing effort to date. Teams of brand ambassadors will hit 37 college campuses this fall with samples to generate word-of-mouth for the brand with a back-to-school contest that plays up the smooth writing qualities of its Pentel Hyper G pen.
Ruby Tuesday Kicks Off Brand Makeover With Live Event
Restaurant chain Ruby Tuesday is saying goodbye to its old image and ushering in a new one by turning the demolition of its last restaurant into a live consumer event. On Tuesday Aug. 5 at 3:00 p.m. EST the chain’s last remaining old-style eatery was blown up in a live Internet broadcast at rubytuesday.com. The...
NYC Turns Streets Into Pedestrian-Friendly Walkways
For three Saturdays in August the Big Apple is temporarily blocking taxis and cars from one if its busiest city streets and is instead welcoming pedestrians to stroll walk bike and run the nearly seven-mile route. The city’s Summer Streets program runs along Park Avenue from the Brooklyn Bridge to 72nd Street on August 9...