Event Marketer

Event Marketer magazine was founded in 2002 to serve the information needs of strategic brand-side event marketers and agency executives across the spectrum of face-to-face marketing.
  • Heineken Director-Sponsorships and Events Pattie Falch
    Video

    EM All Access: 8 Minutes with Heineken’s Pattie Falch

    In this episode of EM All Access, Heineken Director-Sponsorships and Events Pattie Falch talks about how to add value to sponsorships through participatory experiences.  

  • McDonald’s Engagement Project Manager Lisa Fingerhut
    Video

    EM All Access: 8 Minutes with Lisa Fingerhut of McDonald’s

    In this episode of EM All Access, McDonald’s Engagement Project Manager Lisa Fingerhut talks about how to engage a b-to-b audience through social and digital media.  

  • Advertorial

    The Event Marketer’s Guide to Virtual Reality

    There is something about those headsets. Strap one on, look left and then right, and suddenly, you’re not in Kansas anymore. We’re talking Virtual Reality, of course, that cutting-edge technology that’s popping up at events and giving event marketers countless new ways to engage, impress and immerse consumers in their brands. But before you roll […]

  • 2015 Ex Awards Feature
    B-to-C Events

    Special Report: The 2015 Ex Awards

    It’s not your imagination: This industry is on a roll. Fact is, we started the Ex Awards 13 years ago to recognize what back then was just a handful of experiential programs that were showing others in this burgeoning industry how viable and valuable live events could be.

  • Bud Light Ticket Grand Ex 2015
    B-to-C Events

    Grand Ex: Bud Light, Mosaic and the Best Campaign of the Year

    Going to Town: Surprise and Delight, Social Currency and Content Collide at Whatever, USA It was, it is, it will be—one for the textbooks. A goal so ambitious it required the creation of an entirely new blueprint to reach an entirely new audience. A strategy so dependent on live experiences it forced the rest of […]