Author archive for Event Marketer
Tecate Celebrates Mexican Independence Day With Boxing
Tecate will celebrate Mexican Independence Day (Sept. 16) throughout the month of September by sponsoring three boxing bouts featuring celebrated Hispanic boxers. It’s all part of the brand’s expanding partnership with boxing promotional firm Golden Boy Promotions.
Samsung Launches Icon Series With Valentino Exhibit
Samsung earlier this month celebrated fashion designer Valentino with a seven-day exhibit in New York City that is now showing in London through Sept. 19. The exhibit entitled “The Red Thread: The Inspiration and Passion of Valentino Garavani ” coincided with Fashion Weeks in those cities and was the first in The Samsung Imagination Icon...
Kia Tips Off NBA Season
Kia Motors the category sponsor of the NBA activated its presenting sponsorship of NBA Tip-Off Week Oct. 28-Nov. 3 with several activities in New York City.
Volkswagen Leverages Vehicles For MLS Program
Volkswagen is in the midst of a multi-market tour designed to promote its partnership with Major League Soccer. The brand is leveraging its own vehicles—including Routans Jetta TDI’s Rabbits and CCs—to comprise a fleet that brings the recently redesigned MLS Cup to each event. At each event consumers can take part in a number of...