Author archive for Event Marketer
Timberland Digs Concert Scene
Timberland last month launched a four-city tour tying in its eco-friendly product line with an effort to bring together musicians and activists to support the environment through volunteerism and music. The program Dig It is an extension of the outdoor apparel brand’s Earthkeeper product line and is part of the company’s commitment to urban greening...
LittleMissMatched Creates Buzz With Ice Cream
To drive consumers to its two pop-up shops in New York City this holiday season LittleMissMatched the lifestyle brand that started out with its signature miss-matched three-pack of socks hit the pavement with branded ice cream carts to get the word out. The pink-and-orange branded carts with umbrellas made up of hanging socks and flip-flops...
A Diamond Is Forever Captures Kisses
For four days in December New Yorkers were invited to pair up and grab a smooch for the cameras under a mistletoe sculpture in Madison Square Park. The Unbreakable Kiss Mistletoe Installation sponsored by A Diamond Is Forever was open from Dec. 1 through Dec. 4. Couples who kissed had their amorous moment recorded by...
Allstate Hosts a Sweet Fan Fest
Sugar Bowl title sponsor Allstate kicked off the New Year with the 2009 Allstate Sugar Bowl Fan Fest held in New Orleans Dec. 31-Jan. 1. The Fan Fest offered interactive football-themed games and exhibits live broadcasts of games Allstate Sugar Bowl official pep rallies with cheerleaders and bands from the University of Alabama and the...