Author archive for Event Marketer
Proprietary Events: Southern Comfort Offers Free Two-day Festivals
Brown-Forman’s Southern Comfort is in the midst of a four-market concert series showcasing an eclectic mix of musical performances from punk band Flogging Molly to hip-hop act The Roots. SoCo is producing two-day mini music festivals in each market; admission is free to anyone 21 and older and the company is publicizing the events both online...
Pop-ups: Starbucks Brews Temporary Old-school Coffeehouse
Starbucks Coffee is inviting consumers to check out a traditional coffeehouse atmosphere with a New York City pop-up store. Open from last Thursday through next Monday—to coincide with Fashion Week—the Starbucks Salon is hosting readings and musical performances including a show by Darryl McDaniels better known as DMC from the group Run DMC.
Activation: Hampton’s Black Family Reunion Sponsorship Nets Results
More than 15 000 people—double the brand’s initial expectations—have registered for an online promotion around Hampton ’s sponsorship of the National Black Family Reunion at the National Mall in Washington DC.
Live Extensions: Macy’s Takes Thanksgiving Parade On Tour
The Macy’s Thanksgiving Day Parade is seen live by three million people in New York City and tens of millions more on TV each year. But the retailer just launched a mobile marketing initiative that for the first time will give people outside of the Big Apple a chance to interact with elements of the...