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B-to-C Events
Microsoft Ushers in the Era of Kinect in Grand Big Apple Style
On Nov. 3, Microsoft took over Times Square with a 600-person choreographed dance party to celebrate the launch of Dance Central (MTV Games/Harmonix), one of the games that can be played on the company’s newest controller-free Kinect for Xbox 360, which hit retailers the next day. The stunt was part of a series of all-day publicity events in New York City, including three gaming pods called the Mobile Playspaces where consumers could demo the product.
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Photo GalleryPop-Tarts World In Times Square
After receiving so much feedback from Pop-Tarts fans on Facebook, Kellogg’s decided to open up Pop-Tarts World in Times Square this summer with a tentative end of December closing. The pop-up features a variety of fun engagements, including a café and custom t-shirts.
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