Event Marketer

Event Marketer magazine was founded in 2002 to serve the information needs of strategic brand-side event marketers and agency executives across the spectrum of face-to-face marketing.
  • Design Highlights From The NAIAS

    The North American International Auto Show was full of clever and aesthetically beautiful design elements and here, we show you some of our favorites.

  • Microsoft Ushers in the Era of Kinect in Grand Big Apple Style

    On Nov. 3, Microsoft took over Times Square with a 600-person choreographed dance party to celebrate the launch of Dance Central (MTV Games/Harmonix), one of the games that can be played on the company’s newest controller-free Kinect for Xbox 360, which hit retailers the next day. The stunt was part of a series of all-day publicity events in New York City, including three gaming pods called the Mobile Playspaces where consumers could demo the product.

  • Pop-Tarts World In Times Square

    After receiving so much feedback from Pop-Tarts fans on Facebook, Kellogg’s decided to open up Pop-Tarts World in Times Square this summer with a tentative end of December closing. The pop-up features a variety of fun engagements, including a café and custom t-shirts.

  • Keeping it (Top) 100

    Introducing the 2026 It List…

  • Playing the Long Game

    FIFA World Cup activations…