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B-to-B Events
Volkswagen Press Reveal Brings Beetle Ad to Life
The April 18 press reveal in New York City for the 2012 Beetle captured the essence of the newly redesigned car via dramatic video projections that brought to life the vehicle’s Super Bowl ad and created an immersive experience for the 260 industry writers and lifestyle media in attendance.
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Photo GalleryDesign Highlights From The NAIAS
The North American International Auto Show was full of clever and aesthetically beautiful design elements and here, we show you some of our favorites.
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B-to-C Events
Microsoft Ushers in the Era of Kinect in Grand Big Apple Style
On Nov. 3, Microsoft took over Times Square with a 600-person choreographed dance party to celebrate the launch of Dance Central (MTV Games/Harmonix), one of the games that can be played on the company’s newest controller-free Kinect for Xbox 360, which hit retailers the next day. The stunt was part of a series of all-day publicity events in New York City, including three gaming pods called the Mobile Playspaces where consumers could demo the product.
