Author archive for Event Marketer
Youth Marketing: Tiger Targets Kids With Three-market Tour
Hasbro’s Tiger Electronics is targeting pre-teens with its first-ever multimarket tour. The Tiger Electronics Totally Tech Tour invites kids to interact with the company’s products including the I-Dog a combination electronic pet and music player.
Guerrilla Events: Marshalls Takes Flash Fashion To Chicago
A three-pronged initiative started a few weeks ago is giving discount retailer Marshalls an opportunity to show off its merchandise to Chicago shoppers. The TJX Cos. chain started the effort by dressing models head-to-toe in apparel that’s available at the store and having them do everyday errands in high-traffic areas. The hook? Each piece of...
Sponsorship: Coors Signs Two-year Agreement With New Orleans Saints
Coors Brewing has signed a two-year sponsorship of the New Orleans Saints. One key component gives the company a Coors Light Cold Zone bar inside the Louisiana Superdome.
Grassroots Events: Pup-Peroni Targets Consumers With Dog-inclusive Activities
Del Monte’s Pup-Peroni dog snacks brand is hitting dog parks festivals retailers and community events as part of a 37-week campaign. The setup for the “Dogs Are People Too” tour includes computer kiosks consumers can use to find dog-friendly restaurants and hotels across the country. The event also includes a pet-and-owner photo op which Geoff Tanner...