Author archive for Event Marketer
On Premise: Amstel Light Stays Close To The Slopes
Amstel Light is spending the winter wooing skiers and celebrities via a series of Après Ski Lodge events. The Heineken USA brand is taking over lodges and bars in Telluride CO and Park City UT in February and March creating environments that resemble a Swiss ski chalet. The campaign is a cold-weather complement to Amstel’s...
Nontraditional Venues: Warner Bros. Promotes Speedy Comeback
Warner Bros. Consumer Products is promoting the Speedy Gonzales character to young skateboarders with a tour hitting skate parks in 12 markets.
Results: 9Lives Sees Sales Spike Just Months Into New Campaign
With the second leg of a 34-city tour just underway Del Monte’s 9Lives brand is savoring the results from the first wave of the campaign. The brand’s Daily Essentials cat food line reported an eight percent boost in bagged food sales since starting the campaign plus a five percent spike in canned food sales a...
Product-based Activation: Jeep Incorporates Vehicle Into Snowsports Competition
DaimlerChrysler’s Jeep leveraged its presenting sponsorship of a pro snowboarding competition in New York City last week by creating a structure that used a Jeep as a prop for part of the competition. During one segment of the event which was Thursday at Union Square snowboarders descending the rail actually rode over a Jeep Wrangler Unlimited.