Author archive for Event Marketer
Pop-Up Shops: Nicorette Stops Short; Store Open For Four Days In NYC
GlaxoSmithKline opened a pop-up shop in New York City for four days in April to promote a new flavor of its Nicorette smoking-cessation chewing gum. The Nicorette Stop Shop now on its way to Atlanta Chicago Houston and Phoenix offers consumers one-on-one counseling sessions with certified smoking cessation counselors; a multimedia learning center (videos...
Multimedia: John Frieda Brings Soap Fans Front And Center
Kao Brands' John Frieda hair care line made a mark at Friday's Daytime Emmy Awards with the Luminous Color Glaze Fan Zone outside the Kodak Theatre. The branded area was mentioned and shown during the broadcast pre-ceremony exposure included a music performance there by Rick Springfield to open the show. In addition Emmy winners...
Integrated Campaigns: JetBlue Lets Consumers Speak
JetBlue Airways' latest event marketing initiative a live extension of the carrier's new "Sincerely JetBlue" ad campaign gives customers a chance to talk back to the airline about their experiences. The airline created a booth in which consumers can record a video message about their flight experiences and is taking the setup to high-traffic locations...
Tours: Kashi Kicks Off Day of Change in San Diego
Natural foods manufacturer Kashi last week kicked off a seven-month tour at the Earth Fair in San Diego's Balboa Park. The tour will make stops at natural food retailers as well as local fairs festivals and other consumer events in 14 cities. Consumers stopping by the Day of Change tour can check out tents...