Author archive for Event Marketer
Aromatherapy: How to Incorporate Scent into Experiential Marketing
How to incorporate scent into your experiential marketing initiativesCrest used citrus cinnamon peppermint and vanilla mint. New Balance went for fresh-cut grass. The Westin opted for white tea. They’re just some of the brands using scents to leave lasting impressions with consumers and they’re leading the way in leveraging perhaps the least-used of the five...
Exhibits: Napster Spices Up DigitalLife With Burlesque Shows
Napster used a burlesque-themed exhibit featuring dancers performing every half hour to lure guests to its exhibit at this month’s DigitalLife consumer electronics show in New York City. The exhibit open to guests 18 and over tied in with a steamy microsite featuring an exotic dancer that the company is using to promote its Napster...
Sports Marketing: State Farm Takes Presenting Sponsorship of NFL Pro Bowl
As part of a new three-year deal with the NFL State Farm will become presenting sponsor of the Pro Bowl. It’s the first time the league has sold presenting sponsorship of the season-ending all-star game.
Road Shows: Motorola Rolls Mobile Tour For Two-way Radios
Motorola is taking a new line of digital two-way radios on the road to government and commercial customers with the just-launched Motodriven tour.