Author archive for Event Marketer
Road Shows: Motorola Rolls Mobile Tour For Two-way Radios
Motorola is taking a new line of digital two-way radios on the road to government and commercial customers with the just-launched Motodriven tour.
Sports Marketing: State Farm Takes Presenting Sponsorship of NFL Pro Bowl
As part of a new three-year deal with the NFL State Farm will become presenting sponsor of the Pro Bowl. It’s the first time the league has sold presenting sponsorship of the season-ending all-star game.
Interactives: Jeep Gets Consumers Muddy At State Fair
DaimlerChrysler invited 120 consumers to the State Fair of Texas in Dallas to wade through 14 000 gallons of mud for the chance to win a 2007 Jeep Wrangler Unlimited. “It was big fun and a little bit messy ” Carrie McElwee the brand’s senior manager-marketing p.r. told Buzz. “We thought it was the perfect...
Deciding Whether to Lease or Buy Mobile Marketing Vehicles
The rules of the road are getting easier with a variety of purchase options now available for marketers readying mobile tours. With prices for 53-foot tractor trailers starting around $250 000 these days purchasing a truck for a mobile marketing program can be an expensive affair—or it could be one of the best long-term investments...