Author archive for Event Marketer
Live Translations: ‘Cars’ Brings Animated Road Trip To Life
Two of the stars of the latest Disney/Pixar feature "Cars" are headlining a mobile tour. The animated movie is about a summer road trip down Route 66. "We thought the best way to get the word out was to take [the cars] on the road like the movie " Dave Wong Buena Vista Pictures' vp-national...
Grassroots Events: HGTV Throws Block Parties For ‘Restore America’
HGTV is using events to complement its Restore America PSAs which highlight building restorations the network has done in cooperation with The National Trust for Historic Preservation. The network is hosting block parties for communities in markets where the projects have taken place. The first of three scheduled parties took place Saturday in Savannah...
Street Marketing: Zone Labs Uses Wallet Drop To Tout Security
Zone Labs an Internet security software manufacturer just “strategically lost” 5 000 wallets on the streets of San Francisco to raise awareness of online identity theft and promote its product as a solution. Wallets contained collateral directing consumers to report their find at a custom web site; everyone who did was entered in a...
Media Events: Airforce Nutrisoda Gets Salon Style For Product Intro
To support launches in 12 new markets with a twist that reflects its “health spa in a can” positioning Airforce Nutrisoda is holding press events at a high-end premium spa in each city. The first event was held in Chicago at The B Spot Chicago a salon that specializes in eyebrows and lashes. For...