Author archive for Event Marketer
Breaking Campaigns: Microsoft Introduces Vista Office 2007 In 74 Cities
Microsoft is introducing corporate customers to the long-awaited new Windows Vista software and Office 2007 with launch events in 74 cities from January through March.The events are divided into two tours a Ready for a New Day campaign geared toward larger businesses and Microsoft Across America aimed at small- and medium-sized companies.
Service-based Events: Infiniti Offers Free Rides From Wired Store
Nissan’s Infiniti brand has partnered with Wired to offer free rides to shoppers in the magazine’s pop-up store in New York City. Every weekend through the end of the year anyone who makes a purchase at the store gets a free ride to their next destination in Infiniti’s new Bluetooth-enabled G35 sedan. “Having the G35 sedan...
Hispanic Marketing: Sony Creates Pop-up To Promote New Service
Sony Electronics has opened a pop-up store in Montebello CA a largely Hispanic community. The company’s primary goal? Promoting a new Sony-created service that purports to take the hassle out of shipping gifts to recipients in Mexico.
Results: DoubleClick Sees Web Spike After Coffee Drive
Online advertising company DoubleClick saw a 55 percent jump in traffic to its job opportunities web site after it gave out cups of coffee to recruit potential new hires in and near New York City.