Author archive for Event Marketer
Retailtainment: Doritos Partners With Retailers Leading Up To Super Bowl XLI
A Super Bowl-weekend contest in Miami letting high-energy consumers seeking to be recognized as their team’s biggest fan was the culmination of a series of events for Frito-Lay’s Doritos brand.
Bottoms Up!
Drink recipes provided by Carlos Boughton brand manager for Tecate and Bohemia at Heineken USA. TECATE MOJITOIngredients:· Muddled mint· Cane syrup· Fresh lime juice· Yucatecan rum· Tecate Instructions:Muddle the mint in a glass add syrup lime juice and rum add ice stir and top off with Tecate. BOHEMIA MARGARITAIngredients:
Proprietary Events: Dick’s Sporting Goods Ramps Up Its 2007 Adventure Tour
Year two of Dick’s Sporting Goods Outdoor Adventure Tour will include enhancements and additions spurred by feedback from customers and store managers following last year’s tour. The events which take place outside of Dick’s own stores will allow customers to purchase products in the 1 400-foot outdoor retail pavilion rather than having to haul their...
Streamlining the Event Registration Process
Whether you’re staging a 150-booth trade show or an intimate consumer event for 20 high-income influentials the one thing you need is a smart registration system. Registration software options can do everything from email marketing to managing payment records and travel arrangements. So which registration system is best for you? Give Google a break. We...