Author archive for Event Marketer
Retailtainment: Doritos Partners With Retailers Leading Up To Super Bowl XLI
A Super Bowl-weekend contest in Miami letting high-energy consumers seeking to be recognized as their team’s biggest fan was the culmination of a series of events for Frito-Lay’s Doritos brand.
Sponsorship: Ford Closes The Door On Open Wheel Racing
After learning that the biggest customer-facing benefit of its sponsorship is being phased out by the property Ford has terminated its sponsorship of Champ Car World Series racing effective immediately ending the company’s 15-year affiliation with open wheel racing as a sponsor and manufacturing partner.
Influencer Marketing: Gap Promotes (Red) Line Through Grammy Sponsorship
As part of its first-ever sponsorship of the Grammy Awards Gap transformed the traditional green room—where artists prepare to take the stage—into the (Red) Room. During Sunday’s event Grammy performers and presenters could check out Gap’s (Red) line and learn more about (Product) Red the global initiative that’s donating a percentage of sales of (Red)-branded...
Proprietary Events: Dick’s Sporting Goods Ramps Up Its 2007 Adventure Tour
Year two of Dick’s Sporting Goods Outdoor Adventure Tour will include enhancements and additions spurred by feedback from customers and store managers following last year’s tour. The events which take place outside of Dick’s own stores will allow customers to purchase products in the 1 400-foot outdoor retail pavilion rather than having to haul their...