Event Marketer

Eco-friendly home care product maker Method recently set up temporary shop in New York City’s fashionable SoHo neighborhood to help bring its non-toxic brand story to life. Visitors to the modern design-inspired pop-up shop (open through June 7) are invited to bring in their old toxic cleaning products and exchange them for one free Method product.

Bloom grocery stores raised a ruckus in one of its newest markets last month when it discontinued its Bloomberry Jumbo Muffins and introduced its replacement product Bloomberry Muffin Tops.

Let’s play a game of Jeopardy. The answer: Barry Bonds Roger Clemens Michael Vick. The question: Name three athletes who aren’t swimming in endorsements right about now. And for good reason. Hindsight is 20/20 for sure but what happens to the brands that sponsor high-profile athletes who get into trouble? Companies often find losing money is the least of their worries. The brand reputation is tougher to build back. So as the cost of celebrity sponsorships increases right along with the risk many brands are looking elsewhere to build equity with sports fans.

To drive viewership for its new film “Recount ” the behind-the-scenes story of the 2000 presidential election and the controversial Florida recount HBO on Tuesday staged live voting events in two major cities. Visitors to Union Square in New York City and shopping center The Grove in Los Angeles had a chance to jump into one of 12 actual Votomatic voting booths used in the 2000 election in Florida and punch out the butterfly ballot’s now infamous chads to see if their vote got counted or compromised by the paper-based system.