Author archive for Event Marketer

January 28, 2010

B-to-B Events: IBM Hosts Multi-venue Town Hall In China

Just months after it executed a five-venue town hall meeting for 19 000 attendees across India IBM replicated the feat for a flight of events in China. The centerpiece event was a meeting for 3 100 employees media and guests in Beijing that was viewed live by 4 400 other staffers from seven remote locations...

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January 28, 2010

Street Marketing: Dewar’s Goes Live To Commemorate Prohibition Repeal

Prohibition you surely remember was repealed on Dec. 5 1933. Dewar’s recently began a push to turn that date into an unofficial national holiday—and of course to own it for the brand. “We’re hoping it becomes the next St. Patrick’s Day ” Ned Duggan assistant marketing manager for Dewar’s told Buzz. 

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January 28, 2010

Sports Marketing: Amex Offers Exclusive Benefits Through USGA Sponsorship

American Express’ recently announced multiyear sponsorship of the United States Golf Association is the first corporate sponsorship in USGA’s 112-year-history. But Amex’s approach to activating the deal isn’t so new: The company plans to continue its strategy of leveraging properties to offer exclusive benefits to its customers. 

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January 28, 2010

Integrated Campaigns: Totino’s Takes Three-pronged Approach To X Games

To introduce its new Mega Pizza Rolls to active teens General Mills’ Totino’s brand is entering the action sports arena with a sponsorship of the 2007 Winter X Games in Aspen CO in January. (Agency: Fuse Burlington VT.) At the event the brand’s main goal is to “get hot pizza rolls into cold hands ”...

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