Author archive for Event Marketer
Web-driver Events: Site Targets Office Workers For Quick Push To Net
DiningFever.com a new web site that highlights New York City restaurant deals recently targeted Manhattan office workers with a recent guerrilla effort. The company targeted the at-work crowd specifically because they’d be likely to get online shortly after interacting with the brand. “We tried to focus on the at-work segment ” Ran Ravitz DiningFever.com’s ceo...
Results: DoubleClick Sees Web Spike After Coffee Drive
Online advertising company DoubleClick saw a 55 percent jump in traffic to its job opportunities web site after it gave out cups of coffee to recruit potential new hires in and near New York City.
B-to-B Events: IBM Hosts Multi-venue Town Hall In China
Just months after it executed a five-venue town hall meeting for 19 000 attendees across India IBM replicated the feat for a flight of events in China. The centerpiece event was a meeting for 3 100 employees media and guests in Beijing that was viewed live by 4 400 other staffers from seven remote locations...
Strategy: BB&T To Use New Deal To Target NASCAR Partners Suppliers
BB&T will use its new NASCAR sponsorship to connect with b-to-b customers particularly those in the automotive aftermarket industry. The bank just signed its first-ever NASCAR sponsorship a two-year agreement with Clint Bowyer’s Busch Series ride.