Author archive for Event Marketer
Bad Breakups: Verizon Severs Ties With Stefani Tour
Verizon Wireless last week pulled the plug on its presenting sponsorship of Gwen Stefani’s current tour because of the recent controversy surrounding the tour’s opening act Akon At a concert last month in Trinidad Akon danced provocatively with an underage girl onstage. Soon after the concert video of the event was widely circulated online. The...
Media Stunts: Dr Pepper Makes Music Reality Show In A Bubble
Dr Pepper and partner MTV are locking pop band Cartel into a transparent bubble on New York City’s Pier 54 and giving consumers all-angle access while the band records its next album. Beginning on May 24 all five band members will live in the 2 000-square-foot see-through bachelor pad and recording studio for six weeks....
Pop-ups: P&G Launches Temporary Salon To Showcase Beauty Brands
Procter & Gamble Canada recently took a collection of its beauty products off drugstore shelves and featured them in a temporary storefront called the Look Fab Studio. The space which resembled an upscale salon was open in the heart of Toronto’s shopping district from April 13 to May 13 and featured free on-site hair coloring...
Product Launches: Lumene Stages Orange Carpet Premieres
Beauty brand Lumene this month is launching an anti-aging skin treatment in the U.S. with a sampling effort at high-traffic areas and CVS/pharmacy stores in Boston New York City and Philadelphia. The events called Orange Carpet Premieres play to the appearance of Radiant C Beauty Drops—an anti-aging skin treatment enclosed in bright orange capsules.