Author archive for Event Marketer
Sponsorships: Lever 2000 And Tennis Make A Love Match
Unilever’s Lever 2000 brand has announced a multiyear sponsorship with the United States Tennis Association. Lever 2000 becomes a sponsor of the US Open the 10-event US Open Series and each of the series tournaments. The brand will use the deal to support its new Perfect Match co-branding effort with Unilever sibling Vaseline Intensive Care;...
Proprietary Events: IBM Goes To India For Its Biggest Event Ever
Earlier this month IBM executed the largest live event in the company’s history—a town hall gathering for 19 000 employees in India including 10 000 in Bangalore and 9 000 linked by satellite from Delhi Kolkata Mumbai and Pune. The objective was to “demonstrate to IBM India and to the world that a model of...
Sports Marketing: Coke Out Pepsi In With New NHL Deal
PepsiCo has signed a multiyear deal with the National Hockey League replacing Coca-Cola which had been an NHL sponsor for 17 years. Susan McDermott a spokeswoman for Coca-Cola told Buzz that the brand felt it could find more value in deals with the individual teams. “It became apparent to us that the level of...
Cause Marketing: Panasonic’s Oxyride Underwrites Bunny Neutering
Panasonic’s Oxyride brand took a not-so-subtle swipe at competitor Energizer with its Neuter Your Bunny campaign funding the procedure for five rabbits at a New York City veterinarian’s office on June 15. The brand worked with the House Rabbit Society for the initiative seeking out bunny owners on web sites such as craigslist.org to...