Author archive for Event Marketer
State Farm Targets Women
State Farm connected with women through a mall marketing program targeting shoppers on Black Friday the busiest shopping day of the year. The insurance company provided pick-me-ups for tired shoppers to create a one-on-one connection with the brand.
Ready Set … Action: Stunts Lead to Big Buzz
Event marketing done right always creates buzz but brands looking to extend that word of mouth are introducing programs to the public earlier and in unique ways. Pre-event stunts get companies more time with the press and the public. In some cases they create buzz on the streets two or three days before a press...
HBO Hugs It Out For Store Promo
HBO’s New York City store HBO Shop recently leveraged holiday buzz with a program designed to promote the store’s campaign around the 50th anniversary of the peace sign.
Talbots Promos New Collection Via Hostess Program
Talbots recently leveraged customer relationships to create a program that had event hostesses (top Talbots’ customers) preaching the highlights of the brand’s latest collection to friends.