Event Marketer

Event Tours: Mondavi Takes Revamped Program On The Road
Inspired by the success of its Crush in the City tour last year Robert Mondavi wines is taking its offerings on the road again this year with a revamped tour. Dubbed Discover Wine with Robert Mondavi this year’s tour has expanded beyond the Robert Mondavi Private Selection (last year’s focus) to include the Robert Mondavi Winery portfolios.

At Chicago’s Lollapalooza music festival held in Grant Park Aug. 1-3 title sponsor AT&T activated with an interactive experience showcasing its products and was the wireless sponsor of Mindfield an area designed to enhance the concert experience with interactive games and activities.

To drive ratings and awareness of its first-ever broadcasts of the UEFA Euro 2008 soccer championships (an international tournament with no U.S. team competing) ESPN reached out to European fans living in the U.S. by speaking their native tongue. The four-week street campaign hit European enclaves and neighborhoods in Chicago New York City and San Francisco.

Press Events: Ben & Jerry’s Recreates Famous Bed-In Event To Promote Peace

The Bacardi Live Tour will travel to 14 cities this fall bringing rum-based cocktails and high-profile djs to the 21-and-over crowd at bars and nightclubs in the Midwest and Texas. The invitation-only influencer events will feature a mojito bar and dedicated mojito area a 20-member brand ambassador team and professional dancers. Attendees will be encouraged to use Bacardi-provided flip cameras or their own cameras or smartphones to instantly print snapshots taken on-site to a Bluetooth printer.