Author archive for Event Marketer
Big Plans: L.L. Bean To Create Outdoor Adventure Center
Retailer L.L. Bean is taking the brand experience outside of its stores with plans to develop a 700-acre outdoor adventure center in Freeport ME about a mile from its flagship store. The company acknowledged preliminary plans after the Portland Press Herald obtained a confidential document to hotel development companies describing the project. Plans call for a...
BarCardz.com Takes on MySpace and Facebook by Leveraging Live Events
New social networking site BarCardz.com takes on MySpace and Facebook by leveraging live events Young people will tell you—MySpace and Facebook would be way cooler if it weren’t for spam unsolicited invites and pervs.
Mobile Marketing: L’Bel Paris Takes Spa Experience On The Road
Beauty company L’Bel Paris is kicking off its debut in the U.S. with an event tour that’s bringing a mobile spa to 100-plus locations in California through December.
Event Tours: SunnyD Adds New Elements To Road Trip
In the second year of its Summer 4Ever Road Trip Sunny Delight Beverages’ Sunny D brand has added a few new elements to the program. Most notably the brand has replaced last year’s brand-wrapped ice cream trucks with fully restored and customized 1960s-era Volkswagen buses. The buses are designed to evoke the nostalgia of 1964—the...