Author archive for Event Marketer
Activation: Sharp Leverages New MLB Deal At All-Star Game
Sharp Electronics kicked off its three-year deal as the HDTV category sponsor of Major League Baseball with a major on-site presence at the 2007 MLB All-Star Game held last week in San Francisco. The company featured MLB content on its AQUOS HD LCD TVs in three locations including a 40-foot-by-40-foot sports den (think fantasy living...
Retailtainment: 7-Eleven Transforms Stores To Leverage Simpsons Movie Tie
In a move the company is calling reverse product placement 7-Eleven has given extreme makeovers to 12 of its stores in the U.S. and Canada to make them resemble the fictional Kwik-E-Marts made popular by “The Simpsons” animated TV series. The one-month co-promotion with Twentieth Century Fox leads up to the July 27 “The Simpsons...
Event Programs: Geico Brings Spring Break Activation To Chicago
Geico this month took its recent spring break activation—which centered around a gaming zone that gave students the chance to play the Nintendo Wii and the Xbox 360—to Chicago where it used the same approach to target consumers in the 18-34 demographic. The company is focusing on Chicago because it recently lowered rates in Illinois. The...
Sponsorships: Wrigley’s Announces Deal With NBA
Wrigley’s is bringing five of its chewing gum brands together under one umbrella deal that will make the company—and its brands—the category sponsor for the NBA. As such the five brands—Big Red Doublemint Juicy Fruit Winterfresh and Wrigley’s Spearmint—will share status as the official chewing gum of the NBA.